What Is Colour Friday? A Brighter, Independent Alternative to Black Friday
As the festive season begins, you’ll see Black Friday deals everywhere. But across the UK, a different movement is gaining traction — Colour Friday. Created in 2021 by Holly Tucker MBE, Colour Friday encourages shoppers to support small, creative and independent businesses instead of being swept up in deep-discount shopping culture.
Why Colour Friday Exists
Colour Friday was designed as a positive shift away from the pressure and frenzy of Black Friday. Rather than prioritising speed and mass production, it celebrates:
- Thoughtful, meaningful purchases
- Creativity and originality
- Independent craftsmanship
- Shopping with purpose
The aim is simple: choose gifts that have story, character and soul — not just the biggest saving.
Why Independent Businesses Are Choosing Colour Over Black
For small businesses, Black Friday often feels mismatched with their values. Competing with large retailers on huge discounts isn’t realistic or sustainable, and it doesn’t reflect what independents stand for.
Many independents instead focus on:
- Fair pricing without extreme markdowns
- Quality over quantity
- Unique, design-led products
- Genuine relationships with customers
Colour Friday gives them a way to celebrate these strengths without the pressure to conform to big-brand discounting.
How Colour Friday Reflects The Jewellery Stop
At The Jewellery Stop, colour and creativity are at the heart of everything we do. Our jewellery, scarves, bags and accessories are chosen for their individuality, vibrancy and the joy they bring to everyday style.
Colour Friday aligns closely with our ethos because it highlights:
- Independent design and craftsmanship
- Thoughtful gifting
- Shopping small within your community
- Celebrating vibrant, expressive style
It represents the very reasons we curate the pieces we do.
A More Meaningful Start to the Festive Season
As Colour Friday grows each year, it reshapes the way many people approach festive shopping — choosing independent makers, valuing originality, and supporting local creativity.
For The Jewellery Stop, it’s a moment that perfectly echoes what we believe in: colour, individuality, and the independent spirit.
Limited Time Offer - Colour Friday
