Privacy policy

The Jewellery Stop Privacy Policy

Last updated: 25 July 2026

At The Jewellery Stop, we value the trust you place in us and take the privacy and security of your personal information seriously.

This Privacy Policy explains what personal information we collect, why we use it, who we may share it with, how long we keep it and the choices and rights available to you.

It applies when you:

  • Visit or shop on our website
  • Create or use a customer account
  • Place an order with us online, by telephone or in person
  • Contact our customer service team
  • Subscribe to marketing communications
  • Submit a review, enquiry or other information
  • Interact with our advertising or social-media content

We do not sell your personal information.

1. Who We Are

The Jewellery Stop website is operated by The Jewellery Stop (Online) Limited, trading as The Jewellery Stop.

  • Company number: 06888266
  • Registered office: 44C Poplar Road, Kings Heath, Birmingham, B14 7AD, United Kingdom
  • VAT number: GB434780778
  • Trading and customer service address: The Jewellery Stop, 44 Poplar Road, Kings Heath, Birmingham, B14 7AD, United Kingdom

For data-protection purposes, The Jewellery Stop (Online) Limited is normally the data controller of the personal information described in this policy. This means that we decide why and how that information is used.

You can contact us about privacy or personal information using:

2. Personal Information We Collect

The information we collect depends on how you interact with us.

Information You Provide

This may include:

  • Your name
  • Email address
  • Telephone or mobile number
  • Billing and delivery addresses
  • Country, region, county, state, city and postcode
  • Account login and profile information
  • Order details, order history and transaction references
  • Products added to your basket or saved lists
  • Gift-voucher recipient details and personal messages
  • Marketing preferences
  • Information supplied in enquiries, reviews, correspondence or returns
  • Photographs you send to us, for example in relation to a faulty or damaged item
  • Any other information you choose to provide

Payment Information

Payments are processed using approved third-party payment providers, such as Shopify Payments and PayPal, together with payment options made available through Shopify checkout.

We do not normally receive or store your complete payment-card number or security code. We may see limited payment information, such as:

  • Payment method
  • Payment status
  • Transaction reference
  • Card type
  • The final digits of a payment card

If you make a telephone payment, the transaction is entered directly into an authorised payment system. We do not retain a written record of your full card details.

Information Collected Automatically

When you use our website, Shopify and authorised technologies may collect technical and usage information, including:

  • Internet Protocol address
  • Browser type and version
  • Device type and operating system
  • General location, such as country or region
  • Language and currency preferences
  • Pages, products and collections viewed
  • Referring website or advertising source
  • Links and buttons selected
  • Basket and checkout activity
  • Dates and times of visits
  • Cookie, pixel and device identifiers
  • Website errors, security events and diagnostic information

Some technical information may be capable of identifying or distinguishing a device or user and is therefore treated as personal information where required by law.

Information Received from Other Sources

We may receive information from:

  • Shopify and services connected to the Shopify platform
  • Payment providers
  • Delivery companies
  • Fraud-prevention and security providers
  • Analytics and advertising providers, where permitted
  • Social-media services when you interact with our pages or advertising
  • A person purchasing a gift or voucher for you
  • Publicly available sources where reasonably necessary

3. How and Why We Use Personal Information

We only use personal information where we have a lawful reason to do so.

To Process and Fulfil Orders

We use order, contact and payment information to:

  • Process payment
  • Confirm and prepare orders
  • Arrange delivery
  • Send order and dispatch communications
  • Provide tracking information where available
  • Process refunds, returns, exchanges and repairs
  • Manage gift vouchers
  • Respond to order enquiries

Lawful basis: This processing is necessary to perform our contract with you or to take steps requested by you before entering into a contract.

To Provide Customer Service

We use personal information to answer questions, identify orders, resolve complaints, provide product advice and assist with delivery, returns or account matters.

Lawful basis: Contract and our legitimate interest in providing helpful customer service and maintaining accurate records.

To Operate Customer Accounts

If you use a customer account, we process information to provide account access, order history, saved details and other account features.

Lawful basis: Contract and our legitimate interest in providing account services requested by customers.

To Operate and Improve Our Website

We may use technical and usage information to:

  • Operate website functions
  • Remember preferences
  • Improve navigation and product discovery
  • Understand website performance
  • Identify errors and technical problems
  • Maintain website and account security
  • Prevent misuse and fraudulent activity

Lawful basis: Our legitimate interests in operating, securing and improving our website. Where consent is legally required for a cookie, pixel or similar technology, we rely on consent.

To Prevent Fraud and Protect the Business

We may review orders, payment information, account activity and technical information to identify suspected fraud, unauthorised payments, misuse, security threats or other unlawful activity.

Lawful basis: Our legitimate interests in protecting customers, payments, our systems and our business, and compliance with legal obligations where applicable.

To Meet Legal and Accounting Obligations

We process and retain information where necessary for:

  • Tax and accounting records
  • Company and transaction records
  • Consumer-protection obligations
  • Product-safety matters
  • Responding to lawful requests from authorities
  • Establishing, exercising or defending legal claims

Lawful basis: Compliance with a legal obligation and our legitimate interests in protecting our legal rights.

To Send Marketing

If you subscribe to our marketing emails, we may send you:

  • Product news
  • Collection updates
  • Offers and promotions
  • Event information
  • Style inspiration and articles
  • Business updates likely to interest customers

Lawful basis: Your consent, or another lawful basis permitted for direct marketing where applicable.

You can unsubscribe at any time by selecting the unsubscribe link in an email or contacting us. Unsubscribing from marketing does not prevent us from sending necessary service communications about an order, account, return, refund or important change affecting you.

We may retain your email address on a suppression list after you unsubscribe so that we can respect your preference and avoid sending further marketing.

4. Cookies and Similar Technologies

Our website uses cookies and similar technologies such as pixels, tags, scripts and local storage.

These technologies may be used for:

  • Website security
  • Basket and checkout functions
  • Remembering preferences
  • Customer account functions
  • Website analytics and performance
  • Advertising measurement
  • Personalised or relevant advertising

Essential Technologies

Some technologies are necessary for the website to function, remain secure or provide a service you request. These may operate without optional consent where permitted by law.

Analytics and Advertising Technologies

Where required, analytics, advertising and personalisation technologies will only operate after you have made the relevant choice through our cookie or privacy controls.

These may include services provided by Shopify, Google and Meta. They may help us understand how visitors use the website, measure advertising results or show advertising likely to be more relevant.

You can review or change your choices through the privacy or cookie controls available on our website. You may also manage cookies through your browser, although blocking essential cookies may prevent parts of the website from working correctly.

Your browser and the third-party services you use may provide additional privacy and advertising controls.

5. Who We Share Personal Information With

We share personal information only where reasonably necessary to operate the business, provide the requested service, meet legal obligations or protect legitimate interests.

Recipients may include the following.

Shopify

Our website, checkout, customer accounts, order-management systems, marketing functions and other ecommerce services are provided through Shopify.

Shopify processes information to provide and secure its platform and may also process certain information for purposes described in its own privacy notices.

You can read the Shopify Consumer Privacy Policy.

Payment Providers

Payment details and transaction information are shared with the payment provider selected at checkout, which may include Shopify Payments, PayPal, card networks, banks, digital-wallet providers and fraud-screening services.

These organisations process information under their own legal and security responsibilities.

Delivery Companies

We provide the information necessary to deliver an order to delivery companies such as:

  • Royal Mail
  • DHL
  • FedEx
  • Other postal, courier or fulfilment services used for a particular destination

This may include your name, delivery address, email address, telephone number, order reference, parcel information and customs information where required.

For international deliveries, details may also be provided to customs authorities, border agencies, local postal operators or delivery partners where necessary for import clearance and delivery.

Technology, Security and Professional Providers

We may use carefully selected providers for:

  • Website hosting and ecommerce systems
  • Email and marketing communications
  • Analytics and advertising
  • Fraud prevention
  • Cybersecurity and spam prevention
  • Customer reviews
  • Website applications and functionality
  • Accounting, legal and professional advice
  • Data storage and backup

Providers are given only the information reasonably necessary for the service they perform and are required to protect it under applicable contractual and legal obligations.

Legal and Regulatory Disclosures

We may disclose information where reasonably necessary:

  • To comply with law, regulation or a court order
  • To respond to a valid request from law enforcement, tax authorities or another public authority
  • To prevent or investigate fraud, misuse or security incidents
  • To protect the rights, property or safety of customers, staff, the public or the business
  • To establish, exercise or defend legal claims

Business Changes

If all or part of the company or its assets are sold, transferred, reorganised or merged, relevant information may be disclosed to advisers, potential purchasers or successor organisations where necessary and subject to suitable confidentiality and data-protection safeguards.

6. International Transfers

Some of our technology, ecommerce, payment, analytics, marketing or support providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that a lawful transfer mechanism and appropriate protection are in place. Depending on the destination and provider, these may include:

  • UK adequacy regulations
  • Approved contractual safeguards
  • The UK International Data Transfer Agreement
  • The UK Addendum to approved standard contractual clauses
  • Another transfer mechanism permitted by data-protection law

You may contact us if you would like further information about the safeguards relevant to a particular transfer.

7. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, security and dispute-resolution requirements.

Our usual retention approach includes:

  • Order and transaction records: retained for the period needed for tax, accounting, consumer-protection and legal purposes, normally up to seven years after the relevant transaction or financial period
  • Customer accounts: retained while the account remains active and for a reasonable period afterwards, unless deletion is requested or continued retention is required
  • Customer-service correspondence: retained for as long as reasonably necessary to manage the enquiry, complaint, return, guarantee or potential legal claim
  • Marketing records: retained while you remain subscribed and for a reasonable period afterwards to demonstrate consent and honour suppression preferences
  • Security and technical records: normally retained for shorter periods unless required for an investigation, fraud prevention, legal obligation or security purpose
  • Cookie and analytics information: retained according to our configured settings and the relevant provider’s retention controls

When information is no longer required, we will delete or anonymise it where reasonably possible. Anonymised information that can no longer identify an individual may be retained for statistical or business-analysis purposes.

A request to delete information may not apply to records that we must retain for legal, accounting, fraud-prevention, dispute or contractual reasons.

8. Marketing Preferences

You are in control of whether you receive marketing communications from us.

You can:

  • Use the unsubscribe link in a marketing email
  • Update available customer-account preferences
  • Contact us and ask to be removed
  • Change cookie and advertising choices using our website privacy controls

Please allow a reasonable period for preferences to update across our systems. Service emails relating to an order or account will continue where necessary.

We do not sell newsletter lists or customer contact information to other businesses for their own marketing.

9. Reviews, Photographs and Other Content

If you submit a product review, comment, photograph or other content, we may process your name, review content, product information and any related correspondence.

Published reviews may show the name or display name you provide, but we will not intentionally publish your full contact details.

We may use submitted content in accordance with the permissions explained when it is collected and our Terms & Conditions.

Please do not submit another person’s personal information or photograph without their permission.

10. Social Media and Advertising

We maintain pages and advertising accounts on services such as Facebook, Instagram, Pinterest and Google.

If you interact with us through a social-media service, that service may provide us with information made available through your profile, message, comment or interaction. The social-media provider will also process information under its own privacy policy and account settings.

Where advertising technologies are enabled with your permission, providers such as Meta or Google may receive information about visits, advertising interactions, product views, basket activity or purchases. We may receive aggregated reports or campaign attribution information in return.

We do not receive access to another provider’s complete customer profile merely because someone views or clicks one of our advertisements.

11. Security

We use reasonable technical, organisational and physical measures designed to protect personal information against loss, unauthorised access, misuse, alteration or disclosure.

Measures may include:

  • Encrypted website connections
  • Secure Shopify and payment-provider systems
  • Access controls and passwords
  • Limited staff access according to business need
  • Security monitoring and fraud screening
  • Staff procedures for handling customer information
  • Secure disposal or deletion where appropriate

No method of internet transmission or electronic storage can be guaranteed to be completely secure. However, we take reasonable care and review our practices where necessary.

You are responsible for protecting your account password and the security of your own email account and device. Please contact us promptly if you believe your Jewellery Stop account or order information has been accessed without permission.

12. Keeping Your Information Accurate

Please provide complete and accurate contact, delivery and account information.

You can update some information through your customer account where this function is available. You may also contact us to correct information.

If you notice an error after placing an order, please contact us promptly. We cannot guarantee that an address or order can be amended once it has entered processing or dispatch.

13. Your Data-Protection Rights

Depending on the circumstances, UK data-protection law may give you the following rights:

  • Right to be informed: to understand how your information is collected and used
  • Right of access: to request a copy of personal information we hold about you
  • Right to rectification: to ask us to correct inaccurate or incomplete information
  • Right to erasure: to ask us to delete information in certain circumstances
  • Right to restriction: to ask us to limit how information is used in certain circumstances
  • Right to data portability: to receive certain information in a structured, commonly used and machine-readable format
  • Right to object: to object to certain processing based on legitimate interests and to direct marketing
  • Rights relating to automated decision-making: to receive protections where a decision with legal or similarly significant effects is made solely by automated means
  • Right to withdraw consent: where processing depends on consent, to withdraw it at any time

These rights are subject to legal conditions and exceptions. For example, we may need to retain transaction records for accounting or legal purposes even where deletion is requested.

How to Exercise Your Rights

You can make a request by:

  • Emailing info@thejewellerystop.com
  • Writing to Data Protection Enquiry, The Jewellery Stop (Online) Limited, 44C Poplar Road, Kings Heath, Birmingham, B14 7AD, United Kingdom
  • Using customer-account privacy options where available

Please describe what you are requesting and provide enough information for us to identify the relevant records.

We may ask for reasonable evidence to confirm your identity before disclosing or changing personal information. This protects your information from unauthorised requests.

We will normally respond within one month. If a request is complex or numerous, the law may allow additional time, in which case we will explain this to you.

There is normally no charge for exercising your rights. A reasonable fee may be permitted where a request is manifestly unfounded, excessive or repetitive, or we may be allowed to refuse such a request in limited circumstances.

14. Complaints

We hope that we can resolve any privacy concern directly. Please contact us first and we will aim to respond fairly and promptly.

You also have the right to complain to the UK data-protection regulator:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

15. Children’s Privacy

Our website and products are intended for a general retail audience and are not directed at children under 16.

We do not knowingly ask children under 16 to create accounts or provide personal information for marketing.

If you believe a child has provided personal information to us without appropriate permission, please contact us so that we can review and, where appropriate, delete it.

16. Links to Other Websites

Our website may contain links to independent websites or services.

Once you leave our website, the other organisation’s privacy policy and practices will apply. We are not responsible for the privacy, security or content of an independent third-party website.

We recommend reviewing the privacy information provided by the relevant organisation.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in law, technology, service providers or the way we operate.

The updated version will be published on this page with a revised “last updated” date. Where a change is significant and it is appropriate to do so, we may also provide an additional notice through the website, customer account or email.

Changes will apply from the date the revised policy is published.

18. Need Any Help?

If you have any questions about this Privacy Policy, your personal information or your privacy choices, please contact us:

We will always aim to explain matters clearly and handle your information fairly, lawfully and securely.